Publication Planning - Strategy
We will assist in devising a strategic publication plan that is based on:
- Marketing messages
- Your vision for the product
- Life cycle management programme
- Timelines for market entry
- Disease area
Publication Planning - Tactics
- SWOT analysis for product positioning
- Development of key messages
- Publication plan to address key messages
- Primary and secondary publications
- Congress outputs
- Market support publications
- Competitor information documents
- Monthly updates of competitor activity
- Development and implementation of therapy guidelines
Publication Planning - Delivery
- Peer-review publications
- Congress abstracts
- Posters
- Original articles
- Review articles
- Short communications
- Editorials
- Journal supplements
- Market support publications
- Product monographs
- Training manuals
- Slide kits
- Q & A documents
- Satellite symposia materials
- Congress reports
- Proceedings
- Poster books
- Letters (including issues management)
- Standalone booklets
- Newsletters
- Press releases
- Competitor reviews
Events
- Advisory board identification and liaison
- Satellite symposia
- Standalone meetings
- Programme development
- Interactive keypad voting
- Editorial services
- Invitations
- Slide presentations
- Abstract booklets
- Post-meeting reports and newsletters
- Congress reports
Multimedia
- Website development
- Video scripting and editing
- Voiceover scripting and editing
- Audio poster pathways™
- CD-ROM scripting and editing
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